2021 Rent Increase Consultation Results
1,331 tenants were consulted, 981 (74%) via e-mail and 350 (26%) via Royal Mail.
A 1st reminder was sent to all paper-free non-responders on 21 January (Platinum) and 22 January (all others), and a 2nd reminder was sent to Platinum non-responders on 27 January. The consultation was the headline news in the January e-Talk newsletter, three reminders to take part were posted on social media, and a notice reminding tenants to take part was displayed on all My Home accounts during the consultation period.
Taking part in the consultation was a requirement for receiving a Platinum Key Tenant discount.
379 (28.5%) tenants responded, an increase from 24.3% in 2020
Results
What is your Key Tenant Status?
- 66% of responders said they were Platinum Key Tenants
- 16% said they were Gold Key Tenants
- 3% were in the process of upgrading
- 7% said they were paper free and would qualify for Bronze
- 1% said they were going to go paper free to qualify for a Bronze discount
- 4% said they did not intend to upgrade, and
- 3% left the question blank
Taking into account the accommodation and services ELHA provides, do you think that the rent for your home represents good or poor value for money?
- 72% of tenants said they thought ELHA’s rents were very good or fairly good value for money, an improvement from 68% in 2020
- 18% said they were neither good not poor value for money, and
- 10% said they ELHA’s rents were very or fairly poor value for money
- Only one tenant left this question blank (0%)
Do you prefer the 3 Year or 5 Year Rent Deal?
- 69% of tenants preferred the 3 year deal
- 28% of tenants preferred the 5 year deal
- 3% of tenants left this question blank
The general trending for the last five years
Number/Percentage of Responders
| 2017 | 2018 | 2019 | 2020 | 2021 | |
|---|---|---|---|---|---|
| Number of Responders | 95 | 191 | 200 | 318 | 379 |
| Percentage of Total Tenants | 7.7% | 14.7% | 15.3% | 24.3% | 28.5% |
Taking into account the accommodation and services ELHA provides, do you think that the rent for your property represents good or poor value for money?
| 2017 | 2018 | 2019 | 2020 | 2021 | |
|---|---|---|---|---|---|
| Very good | 46.3% | 31.9% | 27.0% | 29.9% | 31.1% |
| Fairly good | 33.7% | 40.3% | 45.0% | 37.7% | 40.9% |
| Neither good nor poor | 10.5% | 14.1% | 17.0% | 20.4% | 18.5% |
| Fairly poor | 8.4% | 8.4% | 5.5% | 8.2% | 6.6% |
| Very poor | 1.1% | 4.2% | 5.0% | 3.1% | 2.6% |
In previous years we have consulted on variations on RPI+1% increases. This trend analysis has been removed from this report, as it is not relevant for this year’s consultation.
Comments
Where tenants had made additional comments, asked questions, or requested clarification on points raised in the consultation or general tenancy issues, we responded in line with the timescales detailed in our Customer Service Charter. Where there was any delay in responding, an apology was sent.