2021 Rent Increase Consultation Results

1,331 tenants were consulted, 981 (74%) via e-mail and 350 (26%) via Royal Mail.

A 1st reminder was sent to all paper-free non-responders on 21 January (Platinum) and 22 January (all others), and a 2nd reminder was sent to Platinum non-responders on 27 January. The consultation was the headline news in the January e-Talk newsletter, three reminders to take part were posted on social media, and a notice reminding tenants to take part was displayed on all My Home accounts during the consultation period.

Taking part in the consultation was a requirement for receiving a Platinum Key Tenant discount.

379 (28.5%) tenants responded, an increase from 24.3% in 2020

Results

What is your Key Tenant Status?

  • 66% of responders said they were Platinum Key Tenants
  • 16% said they were Gold Key Tenants
  • 3% were in the process of upgrading
  • 7% said they were paper free and would qualify for Bronze
  • 1% said they were going to go paper free to qualify for a Bronze discount
  • 4% said they did not intend to upgrade, and
  • 3% left the question blank

Taking into account the accommodation and services ELHA provides, do you think that the rent for your home represents good or poor value for money?

  • 72% of tenants said they thought ELHA’s rents were very good or fairly good value for money, an improvement from 68% in 2020
  • 18% said they were neither good not poor value for money, and
  • 10% said they ELHA’s rents were very or fairly poor value for money
  • Only one tenant left this question blank (0%)
Value for money pie chart

Do you prefer the 3 Year or 5 Year Rent Deal?

  • 69% of tenants preferred the 3 year deal
  • 28% of tenants preferred the 5 year deal
  • 3% of tenants left this question blank
3 or 5 year rent deal pie chart

The general trending for the last five years

Number/Percentage of Responders

2017 2018 2019 2020 2021
Number of Responders 95 191 200 318 379
Percentage of Total Tenants 7.7% 14.7% 15.3% 24.3% 28.5%
Percentage of responders graph

Taking into account the accommodation and services ELHA provides, do you think that the rent for your property represents good or poor value for money?

2017 2018 2019 2020 2021
Very good 46.3% 31.9% 27.0% 29.9% 31.1%
Fairly good 33.7% 40.3% 45.0% 37.7% 40.9%
Neither good nor poor 10.5% 14.1% 17.0% 20.4% 18.5%
Fairly poor 8.4% 8.4% 5.5% 8.2% 6.6%
Very poor 1.1% 4.2% 5.0% 3.1% 2.6%
Blank/spoiled 0% 1.0% 0.5% 0.6% 0.3%
Value for money trend graph

In previous years we have consulted on variations on RPI+1% increases. This trend analysis has been removed from this report, as it is not relevant for this year’s consultation.

Comments

Where tenants had made additional comments, asked questions, or requested clarification on points raised in the consultation or general tenancy issues, we responded in line with the timescales detailed in our Customer Service Charter. Where there was any delay in responding, an apology was sent.